care, thoughtfully created

botanical-based, science-supported care for face, body, hair, and everyday ritual. created with purpose and made to fit into real life.

taking care of yourself should not begin with looking for something to fix.

Personal care can become complicated very quickly. There is always another trend to follow, another step to add, or another product promising to solve something we have been told is wrong.

We believe there is room for a different approach.

One that is thoughtful, effective, and enjoyable to use. One that helps you care for your face, body, and hair without making you feel like you are always falling short.

That belief guides everything we create at Likha.

read our story

find your ritual

botanicals and science working together.

We love botanicals because generations of people have relied on them.

We also appreciate modern cosmetic science because it allows us to create products that are stable, effective, and enjoyable to use.

To us, it has never been a choice between nature and science.

Our formulas respect both.

our ingredient philosophy

a good place to start

a few thoughtful formulas to help you begin.

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founder's journal

a place to share what I’m learning about skincare, formulation, botanicals, and the occasional thought that probably started with me staring into the bathroom mirror.

  • the cleanser I made seven times before I was ha...

    Even a simple formula can take several tries to get right. Our micellar cleanser worked well, but the color, surfactant level, and purpose of the product kept sending me back...

    the cleanser I made seven times before I was ha...

    Even a simple formula can take several tries to get right. Our micellar cleanser worked well, but the color, surfactant level, and purpose of the product kept sending me back...

  • why likha embraces nature and science

    Studying formulation changed the way I understood the argument between “natural” and “science-backed.” Nature gives us remarkable ingredients, while cosmetic science helps us understand how to use them safely, effectively,...

    why likha embraces nature and science

    Studying formulation changed the way I understood the argument between “natural” and “science-backed.” Nature gives us remarkable ingredients, while cosmetic science helps us understand how to use them safely, effectively,...

  • the day I realized I was trying to fix myself

    I went from barely thinking about skincare to chasing every product that promised to fix something. One overflowing drawer and one uncomfortable question changed how I saw my skin, and...

    the day I realized I was trying to fix myself

    I went from barely thinking about skincare to chasing every product that promised to fix something. One overflowing drawer and one uncomfortable question changed how I saw my skin, and...

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