founder's journal

the cleanser I made seven times before I was ha...

Even a simple formula can take several tries to get right. Our micellar cleanser worked well, but the color, surfactant level, and purpose of the product kept sending me back...

the cleanser I made seven times before I was ha...

Even a simple formula can take several tries to get right. Our micellar cleanser worked well, but the color, surfactant level, and purpose of the product kept sending me back...

why likha embraces nature and science

Studying formulation changed the way I understood the argument between “natural” and “science-backed.” Nature gives us remarkable ingredients, while cosmetic science helps us understand how to use them safely, effectively,...

why likha embraces nature and science

Studying formulation changed the way I understood the argument between “natural” and “science-backed.” Nature gives us remarkable ingredients, while cosmetic science helps us understand how to use them safely, effectively,...

the day I realized I was trying to fix myself

I went from barely thinking about skincare to chasing every product that promised to fix something. One overflowing drawer and one uncomfortable question changed how I saw my skin, and...

the day I realized I was trying to fix myself

I went from barely thinking about skincare to chasing every product that promised to fix something. One overflowing drawer and one uncomfortable question changed how I saw my skin, and...